Launching a Successful Retail Product
For anyone considering launching a retail product or who is struggling with go to market strategy and execution, the “10 Key Ingredients To Launching a Successful Retail Product” presentation, given at the 2011 Boston Seafood Show will be very helpful.
See details on launching a successful retail product and download the presentation.
Download a copy of the presentation 10 Key Ingredients to Launching A Successful Retail Product.
Or download a one pager with the 10 Key Takeaways.
Seafood processors (or any food manufacturer) who focus on a wholesale, food service-oriented business often want to develop new products to sell in the retail environment. Local markets, restaurant groups, or other emerging businesses look to diversify and grow with a new product.
But if these businesses lack knowledge of the key steps of a retail product launch, or “Go-To-Market” strategy, they can make costly mistakes and create products doomed to fail. What are the key steps involved in launching a successful retail product? How can businesses avoid the most common mistakes? A panel of seasoned experts in marketing, packaging design, and regulation/food safety shared their own experiences developing successful new products and packaging, providing specific examples.
Anyone looking to go to market with retail products, whether they are a manufacturer/processor, retail market, restaurant owner, etc will benefit from the insights provided by this panel of experts. Takeaways include an actionable checklist as well as a list of “Do’s and Don’ts of Packaging Design.”
Nancy Peterson, President Emerging Brands Marketing
Dale Casto, President and Co-owner Wright Design
Bob LaFreniere, Food Safety Lead Auditor, TUV SUD America